Liquid error (layout/theme line 99): Could not find asset snippets/bss-po-header.liquid

About Bell's


The Bell's Team is Meg, Lucy, Nigel, Katy, Colin and Matt. Our interests are diverse and our backgrounds equally so, but we are brought together by our shared love of cycling, engineering and design.

Meg founded Bell's in 2008 with the plan to source the most beautiful, easy to ride and simple to maintain bikes from around the world. Bell's was to be a bike shop for everyone.

Taking inspiration from her interest in classic bike design, art and engineering, she set out to create a space that incorporated all these elements. Fast forward and Bell's is an award winning independent bike shop and online retailer which contains an ever changing collection of bicycles and innovative accessories.

We believe that a bicycle is a work of art as well as a form of transport and each bike is carefully chosen for its function and form.

You can find us in the Old Town of Hastings in a panelled 18th century shop (originally the local greengrocers) A trip to Bell's can be combined with fish and chips and a cycle along the prom. 


Bells Bicycles is a chic cyclist’s repair shop and haven for bicycles and accessories with traditional appeal. Kent and Sussex Guide

 "Bells Bicycles combines elegance and engineering. Driving a car is so last century!" Stella magazine

          "A cyclist’s heaven – from fast track bikes of the Forties to classically-inspired contemporary designs. Now that's a good idea" Vogue

     "Bells is a cornucopia of elegance and engineering. Even the names of these bicycles conjure up another world- the Hero Royale, the Raleigh Caprice, the Cameo Classic." Homes and Antiques

"Having got our bike from Bells Bicycles, we explored the rugged Terrain of Hastings and beyond" Gay Times


 " Where to shop? Treat yourself to a sexy Pashley at this stylish bike shop" Coast Magazine

  "One person who understands the universal appeal of historic cycles is Megan Williams, From opening Bells at the tender age of 22, she has been purveying the finest vintage machines to a growing army of customers ever since" Pretty Nostalgic