I've always wondered whether one day we would have a secret shopper posing as a customer. I've hoped they wouldn't catch us at a bad time, as a huge delivery arrives, as a tired child throws a tantrum, when I've popped out for a coffee, the possibilities are there and not that uncommon. Luckily when Bike Biz (top trade cycling magazine) visited Bells none of the above were happening. It seems as though after visiting all the bike shops in Hastings and St Leonards, they liked us so much they awarded us the Best bike shop in Hastings and put us forward for the Star Store award - the best bike shop in the UK!
They loved the style and ethos of the shop. They were very pleased with the service, even though it was a very busy day. But most importantly, they loved the bikes! Especially the beautiful Tokyobike CS which our sneaky shopper took out for a test spin and by the end was sold.
I really hope everybody who shops at Bells has such a good experience, our main aim after all is to make a bike purchase fun!