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        BELLS BY THE SEA — Hastings photography

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        In with the new

        In with the new
        Over the month of Feb, we at Bell’s Bicycles HQ, have been up to our ears in wall filler, grappling with a lone hand held sander, and painting. A lot of painting. With help from our friends  - an electrician and a carpenter - we turned our bricks and mortar shop into a modern, clutter free store!

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        Jack in the Green @ Bells Bicycles

        Every year the majority of Hastings (and beyond) dress themselves in green. They decorate their homes and shops in ivy and head to the Old Town where they watch a man dressed as a large bush lead a prosession through Hastings consisting of woodland imps and morris dancers. Then everyone seems to get very drunk. This occasion is called Jack In The Green and represents the start of spring for many south coast dwellers.

        This year at Bells Bicycles we wanted to capture the spirit of Jack In The Green by holding a free portrait studio in the shop. People popped in wearing varying degrees of green finery and then vanished into the crowds for a day of sun, sea and celebrations. 

        This is a glimps into Jack in the Green 2013:





        Restoration at Bells

        Though we love the light weight sleekness of our modern brands, preservation and restoration is still in our hearts.

        This is a 1926 Raleigh All Sports which has been in the same family since new. Now it's finished it will make the long journey to Australia!

        Our brief was to keep as much of the original bike as possible, we managed bar a couple of tyres and cables.










        If you have a bicycle in need of restoration, please contact us at

        We will happily take a look and supply you with a free quotation.


        The People Portraits

         For years Bells have admired the beauty of the bicycle. We've snapped more bicycle potraits than we can count and quite frankly we think there is something missing: the owners!

        It's the riders that bring the bikes to life and each bike tells us so much about the person who has chosen it. Their lifestyle, style and priorities. We thought it high time we shone the light on the riders themselves, thus Bells People Portraits is born!

        Here are some of our favourites:


        Andy and his Tokyo Bike.


        Martha and her Cheeky Chic.


        Martin and his Tokyo Bike.


        Meri and Arthur on their Bobbin Brownie.